The Pelham Chamber of Commerce staged its Winter Wonderland Saturday in partnership with the Town of Pelham.

The event in downtown Pelham provided residents with a holiday market, featuring the Junior League of Pelham, Patty Pops, Pelham Girl Scouts, Tig & Peach, Thrive Barre & Fitness and others. Winter Wonderland was in celebration of Small Business Saturday.

Families flocked to the gazebo and lined up for horse and carriage rides, a “Frozen”-themed bouncy castle, face painting and a petting zoo hosted by Tig & Peach. In addition, the Village of Pelham Pelham Fire Department escorted Santa to the gazebo, where kids lined up to take photos and meet him as well as Olaf and Sven.

On Harmon Place, overlooking the festivities at the gazebo, the Junior League had a table collecting donations for its annual Love Pelham campaign. “So far, everything’s running smoothly, and it’s been great,” said Co-president Natalie Marrero. “We see a lot of people and friends from the communities, so we’re very happy.”

Also on Harmon Place were other businesses selling products such as candles from Effervest Candles and fine jewelry from Peace Street Co., while the local Girl Scouts sold cookies.

Cristina Biaggi, founder of Peace Street Co., said, “The partnership with the Pelham Chamber of Commerce has been wonderful. I have been a member for the past year, and it’s just nice to see the community come together and support small businesses and the town.”

Peace Street Co. and some of the other small businesses featured in the event primarily sell on Etsy, so having a holiday market allows them to show their products to the public and gives the town the opportunity to support small local businesses such as Biaggi’s. She started the brand in her parents house on Peace Street.

Later that day, the Pelham Larks and the Girl Scouts caroled, and the Town of Pelham hosted its annual tree lighting ceremony to celebrate the start to the winter holiday season.

Chamber President Cristina Chianese said she was thrilled with how the event turned out. “Small Business Saturday has been amazing,” she said. “We have over 20 local businesses that are part of the chamber who are participating in the holiday market. We kicked off the day with breakfast with Santa supported by our generous donors such as Cafe Ammi supplying coffee as well as Anna and Jack’s Treehouse Daycare & Pre-School doing a hot chocolate bar. Steve (Madey) with the Pelham Children’s Center was our Santa… So it’s been a great success. We have beautiful weather. Everybody’s super happy to be here.”