Throughout Random Acts of Kindness Day on Feb. 17, many Pelham businesses gave away coupons or gift certificates. People picked up vouchers for the special deals at R+D Liquor Store, the sponsor of the event, which had a box filled with rolled-up certificates so each kindness was a surprise for patrons.

In the third annual edition of Random Acts, the Pelham Chamber of Commerce sought to spread kindness throughout the town, awareness of the variety of businesses based in Pelham and connect the local businesses to the community.

“When a business does something kind, you remember that,” said Chamber President Cristina Chianese. “You create a fond memory of that business, and it hopefully encourages you to come back.”

The day spread activity around the community and brought people together. DaniLee’s Helping Hands and Pencil Project co-hosted a crafting event at Pelham Music Studio on Wolfs Lane, an experience that combined three different businesses. Various age groups stopped in to make a craft and grab some hot chocolate.

“It’s nice to see that we’re able to support each other within the community,” said Danielle Marrero, owner of DaniLee’s Helping Hands.

Patroula Lambrou, owner of Patty Pops, said, “This day is also a nice, fun talking point with the customers too. And I made a lot of new customers today because I was able to talk to them and explain a little bit about Random Acts of Kindness Day, our business and the town.”

The businesses participating in this campaign included R+D Liquor Store, Tig & Peach, Peace Street, Beau & Co., Patty Pops, Flour Power, Nicholas Day Spa, Manor Auto, Thrive Barre and Fitness, Stellar Car Service, Plaster Palace, Pelham Picture House, Paper Pigeon, Hey There Paper, Four Corners Pizza, Sweet Lincoln, Cantina Lobos, Rail House, Rockwells, The Tea Experience, Sue’s Corner, Fleur Piton Candles, DaniLee’s Helping Hands and Pizza Fenice.